Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which includes captured millions of dollars in profits annually by exploiting a loophole has said it is temporarily suspending sales in the U.S. till further notice. However, regardless of the news, the company’s website still lists other countries where the product can be acquired. The company, based in Canada, markets Puff Bar as an electronic cigarette which you can use as being a regular cigarette. The only difference is that whenever you light up Puff Bar, it mimics the looks and feel of a real cigarette. In fact, some consumers have compared the puffing action of the merchandise to that of a cigarette, and smokers all over the world have embraced the new product with both of your hands.
The Puff Bar premiered in Canada in January, with plans to enter other countries shortly. In spite of the recent launch, the website still lists several countries where the product is not available. On the list of countries list is the U.S., where in fact the product is specifically directed at younger consumers. The U.S. is not the only country where the Puff Bar cannot currently be purchased. According to the website, you can find no plans to release the product in the U.S., though it remains the goal of the company to make the product obtainable in the U.S.
An organization representative in Canada told Canadian television station CPolitics that there was “no immediate plan” to market the Puff Bar in the U.S. She denied reports in the media that the company was considering bringing the product to the American market, and instead referred all inquiries to the European company’s home country. The representative did not mention the loophole that allowed the product to be sold in Europe, or the possibility that the loophole had been discovered before the product was launched in Canada. The U.S. patent office has ordered the trademark to be granted to both names used to generate the e cigarette, which are Smaxx and Vapro. As the Puff Bar is still illegal in the U.S., it might be difficult for manufacturers to ship their products into the country.
There are some arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs include a level of nicotine that’s too much to be healthy. They also fear that children could be enticed to smoke with flavors that appeal to their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is because of its safety. The merchandise is regulated by Canadian law and must meet standard quality controls.
The Puff Bar also is apparently safer than its pre-filled counterparts. It does not contain any nicotine and only contains a little bit of propylene glycol, an ingredient that’s commonly used to promote cleanliness preventing greasy foods from spreading. The propylene glycol in the Puff Bar also serves to help make the product attractive to younger consumers, since it tastes good.
Like all vaporizers, the Puff Bar also allows users to get rid of nicotine without needing real tobacco. The ingredients in puffs make sure that there Novo 2 is no contact between the smoker’s mouth and the merchandise, thus eliminating the opportunity for nicotine to be absorbed through the skin. Unlike a traditional cigarette, the user does not have to hold the Puff Bar set up. With the puff bar, the entire surface of these devices is covered with heat-sensitive material, which ensures that the Puff Bar will not emit smoke.
The U.S. Food and Drug Administration remain examining the Puff Bar to find out whether or not it constitutes a hazard to public health. This loophole in international patent law allows manufactures to advertise their products based on names that do not represent any health dangers, such as “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound similar to well-known brands without creating a public health risk. For example, one company has trademarked the word “Candy” and developed several variations of its product, including bag of chips and mixed bag candy bar. The lack of health or trademark significance does not appear to have hindered the company from selling the products to the public.
The lack of health or warning letters on each of the major tobacco products may help contribute to the current wave of youth smoking that began in the U.S. However, many teens have considered electronic cigarettes as a wholesome solution to enjoy their daily dose of nicotine. As a way to reduce the appeal of the puff bar to teens, manufacturers will have to include more health-related language on the marketing materials.